For more information:
(602) 910-0081 Call/Text
Email Diana- Executive Director

For more information:
(602) 910-0081 Call/Text
Email Diana- Executive Director


Bryan Stasch

bryan staschBryan began in the auto industry in 1984 as a technician before becoming general manager at a national franchise store, and the eventually sharing ownership of three successful auto repair shops. In 2000, he joined ATI as chief instructor and became deeply involved in developing and presenting all aspects of the ATI’s coaching and training programs. In 2006, he became head of ATI’s member fulfillment department, overseeing all ATI coaches and related administrative staff. In 2019, he took on the role of VP of Product and Content Development, an area of expertise in which he excels.

Aaron Golas

Aaron Golas

Started my automotive education at Greater Lowell Technical High School. During my time in high school, I worked in a Co-op program that had me working full days in a Dealership every other week. Like many other technicians, I have been working on anything with an engine since I could hold a ratchet. After high school I went on to graduate from UNOH (University of Northwestern Ohio) with an associate degree in Automotive High Performance. After graduation I worked for a performance shop building fast street & race cars. I worked for a Ford dealership, flat rate, where I honed my diagnostic skills. I then made a big change working on heavy duty trucks and equipment. Doing this work, getting the diagnosis correct the first time was very important, if you didn't want to remove a 200 lb. component multiple times. My last change in the shop took me to a large franchise that specialized in rebuilding of automotive transmissions, but my specialty was not in rebuilding, it was in complete car, diagnosis, removal & reinstallation of driveline components.  

Realizing I liked to discuss the diagnosis and help others with the knowledge I have gained over the years, I made the biggest change ever and went to work as a Technical Support Agent, for Moveras remanufactured transmissions. Here I was able to impart my knowledge and experience with diagnostics, helping installers of the product resolve issues over the phone, which is a challenging and rewarding experience. In time I was promoted to supervisor where I managed a team of several technical and labor claim Agents. I personally view one of my greatest achievements to be educating my staff and promoting from within my department to take over those supervisor duties.

Recently I have been honored with the task of developing training content aimed at shops installing remanufactured automatic transmissions for Moveras. I look forward to this role as I have always been a teacher at heart.

Andy Hooton

Andy Hooton

Andy Hooton grew up in family-run businesses and has spent much of his adult life in the automotive repair industry.

Andy has done about every job in the automotive repair industry, from sweeping the floors to foreman at a large dealer and briefly as a partner in a repair business. For seven years, Andy worked for GM and benefited greatly from the diverse training and experiences.

Andy has taught automotive technology at Arizona Automotive Institute, two community colleges, at a public high school, and for a brief time for Chrysler.

Andy has 17 ASE certifications, including master automobile technician A1-A9, advanced level technician L1, collision repair technician, service advisor, automobile parts, and collision estimator.

Andy graduated from Arizona Automotive Institute (AAI) in 1986. Andy also has a Master of Business Administration degree from Western Governors University, a Master of Education degree in Educational Technology, and a Bachelor of Science in Career and Technical Education from Northern Arizona University.  

Will Rasmussen

Will Rasmussen

Will started his automotive career in 1982 as technician. Spent most of his time with General Motors. He then went to work at 2 independent shops. In 1997 Will started a new career in the chemical industry. Will has been training service consultants for over 24 years. After 23 years Will went on hisown. Will and his wife Tina started Southwestern Wynn’s Products. Over the years his passion has been training. The automotive industry is the most fascinating but sometimes overwhelming industry.

I see shop owner, management teams and service consultants become overwhelmed and frustrated and lose the passion and drive. Will believes that most of the obstacles can be overcome by the explanation of WHY it is to be done a certain way. Many times, in our lives we have been told to do something but never explained WHY. Will believes that if the answer to WHY is explained, other than told to do it the subject is accepted other that ridiculed. He knows there is not a bad service consultant. There are poor direction and a lack of education that creates a bad service consultant. Will say’s “LET’S FIX THIS for everyone’s benefit.

Chris Cotton

Chris on the beach 002

Professional Background

  • Owner of AutoFix - Auto  Shop Coaching
  • Automotive Business Coach & Trainer
  • Profit First Certified
  • John Maxwell Leadership Training Certified Coach
  • Advisory Board Member for ServiceUp Repair Cloud where he acts as a bridge between the company and auto shop owners.

Professional Accomplishments

Chris Cotton has been in the auto repair industry for almost 30 years, and in the customer service industry for over 40 years. He's a former multi unit shop owner that has dedicated his life to helping other shop owners turn their shops into high performing businesses.

As the owner of AutoFix Auto Shop Coaching, Chris helps his clients to utilize a unique method of cash management that gives you processes to control your money and procedures to allow your cash to flow through your business the way you want it to. This allows shop owners to be in control of their business instead of being at its mercy. He can also help in all other matters relating to managing an auto repair shop including but not limited to; Employee Hiring, Pricing Strategies, Aligning for Profit, Aligning Car Count with Shop Goals, Pay Plans, Goal Setting and probably most importantly: Accountability. Chris does this and so much more!

Chris has helped his automotive clients realize over 50 million dollars in return on investment (ROI) and he looks forward to working with you to do the same. Chris has almost 20,000 hours of coaching via zoom and phone. Chris also just celebrated his 10 year anniversary as an Auto Repair Shop Coach. Chris has been called a “subject matter expert in all things relating to auto shop management” by others in the industry. The reason why Chris gets out of bed every morning is to hold great shop owners like you accountable for your goals and dreams. 

Follow along with Chris’ podcast, The Weekly Blitz, where he discusses different moves & shifts you can make in your life and shop to stay on top of the game.

In any organization, family, or group there is always a top-dog, the first, the leader. With that said, not every leader leads effectively and gets things done. The AutoFix Alpha Group is designed to help shop owners to lead their team effectively by growing and becoming the best they can be. Click here for more information on taking your organization to the next level: AutoFix- Alpha Groups


Chris Cotton lives in Durango, Colorado and loves to play golf, ski and hike with his wife Kimberly. Chris also loves to travel and make in-person connections with his clients and others in the industry as well and would love to learn more about you and your business! 

Event venue: Wild Horse Pass Hotel & Casino, 5040 W. Wild Horse Pass Blvd. Chandler, AZ 85226