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Training Class Sessions

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Full Day Business Management Course

Trainer: Bob Greenwood (Automotive Aftermarket E-Learning Center)

Saturday 8.45am - 4.30pm (15 minute break)

(Service Shop Owners, Service Advisors, Lead Technicians, and Bookkeeper/Accountant) - Bob Greenwood with Automotive Aftermarket E-Learning Center

The one day shop business management course is an intensive one day (8am to 4:30pm) instructional development workshop reviewing today's business realities as it applies to the financial end of the independent sector of the industry. Aftermarket disruption has started with much more to come. The average shop is missing between $25,000 and $30,000 NET profit per bay per year out of the current business coming through the door. Where is it in YOUR business? This course will allow you to find it in your operation by understanding 20 key measurements using breakout sessions studying your own numbers from your business. Now the team clearly sees where their future is and will understand their career opportunities in this new aftermarket.

Attendee Requirements:

  1. Every student will be provided with a portable calculator.
  2. Bring the number of work-orders/repair-orders written for the previous year.
  3. Bring the total labor dollars sold for the last full year. (For maintenance and diagnostic if broken out)
  4. Bring the total dollar of parts sales broken out into aftermarket and dealer parts for the past year if possible.
  5. Bring the total dollar sales for tires last year, the gross profit percentage made on the tire sales and the number of tire units sold.
  6. Also to bring 5 completed repair-orders sampling 5 different types of completed jobs.
  7. Bring your Last Year’s Formal Financial Statement prepared by your Accountant for personal use only.
  8. Bring your internal Financial Statement for the last year for personal use only.

How to Control the Money in Your Business - Sponsored by ATI

Trainer: Matt Winslow

Saturday 8.45am - 12.00pm (15 minute break)

Many shop owners invest countless hours trying to make money, but have virtually nothing to show for their efforts in the long run. Join Matt Winslow, from ATI, to uncover secrets wildly successful shop owners use to dramatically increase their cash flow, operating capital, and spendable income. Discover how to create an effective business plan that gives you the income you deserve to enjoy the good life, and the wealth you need to retire with financial security.

Advisor Mistakes & How to Avoid Them - Sponsored by WorldPac (AMI Certified)

Trainer: Rick White

Saturday 8.45am - 12.00pm (15 minute break)

This course reviews the top eight mistakes Advisors typically make in a selling situation and in a fast-paced, fun way shows you what you can do to avoid them! The class will be interactive and will combine instruction, stories, and role-playing to showcase each mistake. At the end of each section there will be an easy to implement action list to avoid these common pitfalls.

This class teaches you how to:

  • Identify the most common mistakes made on the front counter every day
  • Take each mistake and discuss best practice responses for each
  • Use tools that will be provided in these situations to guarantee success

Transitions - Preparing for the Next Generation - Sponsored by ATI

Trainer: Matt Winslow

Saturday 1.15pm - 4.30pm (15 minute break)

Within 5 years, millennials will represent over 50% of the employed workforce. Join Matt Winslow, from ATI, for a critical look at how this new generation will radically effect our sales, marketing, business culture, recruiting, managing, and retaining employees. Discover why many values that baby boomers hold dear are NOT embraced by millennials and how you need to change to ensure success. Whether you plan to sell your shop, give it to your kids, or get a much younger manager to run it for you so you can retire, you’ll learn important information to help you survive and thrive in this new era.

Building a Winning Culture - Sponsored by Autoshop Solutions

Trainer: Danny Sanchez

Create an environment that will bring out the best in your best.

Saturday 1.15pm - 4.30pm (15 minute break)

Your shop’s culture is the frame that holds your business together. From service writers to technicians, every member of your team deserves an environment that breeds creativity, leadership, and internal empowerment. Great people thrive in the right environment and won’t stay long in the wrong one.

As past owner of one of the most successful repair shops in the country and current CEO and founder of Autoshop Solutions, one of Inc. Magazine’s Fastest Growing Companies, AMI certified instructor Danny Sanchez knows what it takes to cultivate the right environment. During this class, he’ll present his plan for bringing out the best in your team and give you the tools you need to create your own winning culture.

Service Advisor - Super charge your front counter skills by becoming a Customer Relationship Manager - Sponsored by ATI

Trainer: Jim Silverman

Saturday 1:15 pm to 4:30 pm (15 minute break)

  • Discover how to build rapport instantly.
  • Learn how to overcome the 5 most common price objections.
  • Turn 1st time customers into long term service clients.
  • Create service advisor and customer confidence by creating a consistent courtesy check process.

This class will give you critical skills to become a world class service advisor in today’s demanding market. Don’t miss it!

Owner's Round Table Discussion

Sunday 8.45am - 12.00pm (15 minute break)

Discussion group for owners and managers to discuss a number of frequently asked questions, concerns and business details.

Technical Training

Diagnosing Multiplexed Data Bus Networks – Sponsored by AutoNation

Trainer: Marlon Kunz


Saturday 8.45am - 12.00pm (15 minute break)

Diagnosing complex network system failures is a challenge even for experienced technicians. In this 3 hour clinic, technicians will focus on diagnostic strategy to hone their problem solving skills for serial data failure modes in multiplex networks. Included network protocols: CAN, LIN, GMLAN, MOST@, and repair methods will be covered.

Gasoline Engine Diagnosis and Repair – Sponsored by AutoNation

Trainer: Ken Willard

Saturday 8.45am - 12.00pm (15 minute break)

This course focuses on the diagnosis and repair of late-model Ford gasoline engines and their systems.

Topics Include:

  • Scan Tool Engine Testing
  • Engine Testing with Gauges
  • Engine Pressure Testing
  • Engine Leak Testing
  • Variable Cam Timing (VCT)
  • VCT Operation
  • VCT Diagnosis
  • VCT Service
  • VCT Phaser Replacement
  • Noise Testing
  • Setting Cam Timing
  • Sprocket to Block Cam Timing
  • Reference Link Cam Timing

Learning Objective: Provide Technicians with core diagnosis and repair information related to Ford naturally aspirated gasoline engines.

EURO EVAP Emission Diagnostics Seminar - Sponsored by Bosch

Trainer: Sergio Fernandez

Saturday 8.45am - 12.00pm (15 minute break)

European vehicles are equipped with a variety of EVAP system designs and include some of the more difficult to understand components. Depending on the year, make and model of vehicle, BMW might use an electrically operated pressure pump, a vacuum controlled leak detection pump or a natural vacuum leak detection device. This seminar will enable you to properly identify, understand and diagnose the most common European EVAP systems and the information learned can be applied in the shop tomorrow.

Topics Covered:

  • Diagnosis Module Tank Leakage (DM-TL)
  • Natural Vacuum Leak Detection Systems (NVLD)
  • Leak Detection Pump Systems (LDP)
  • Tips and strategy for each system

Gasoline Direct Injection (GDI) Seminar - Sponsored by Bosch

Trainer: Sergio Fernandez

Saturday 1.15pm - 4.30pm (15 minute break)

This seminar will enable the technician to properly identify, understand and diagnose Bosch GDI engine management systems. Provides an overview of GDI operating strategies, intake system, fuel delivery, ignition, exhaust and emissions related components.

Topics Covered:

  • GDI operating strategies
  • Fuel delivery overview
    • Low pressure
    • High pressure
  • Review common sensors and actuators

EVAP Diagnosis - Sponsored by AutoNation


Trainer: Marlon Kunz

Saturday 1.15pm - 4.30pm (15 minute break)

This clinic will provide an overview of evaporative emissions and the systems that control them. Topics include the function of the fuel tank ventilation system, charcoal canister, purge and vent valves, fuel tank pressure sensors, Leak Detection Pumps (LDP) and other components. We will discuss the strategies and function of Onboard Refueling Vapor Recovery (ORVR), Engine Off Natural Vacuum (EONV), including the diagnosis of P0440, P0442 and other EVAP system DTCs. HVAC Control System Operation and Diagnostics W-AC07-06.01SEM

This clinic will provide technicians with the diagnostic techniques and strategies required to diagnose non-refrigerant related issues with the HVAC electronic controls that impact electronically regulated compressor operation and the air delivery system. Specific components and systems covered includes HVAC control inputs, condenser and blower motor fan controls and operation, manual, electronic and automatic temperature control and electronic mode door actuators and their control of air delivery and airflow in single and multiple zone adjustable systems. Setup procedures for all related modules will be reviewed. This course will include simulated diagnostic exercises to apply the principles learned.

Diagnosing Modern Valve Actuation Systems - Sponsored by O'Reilly Auto Parts

Trainer: Calvin Higgins

Saturday 1.15pm - 4.30pm (15 minute break)

In recent years, there have been significant changes in valve actuation systems. Variable valve timing has been used by manufacturers for over a decade, but problems can still prove to be difficult to diagnose. Variable lift, commonly used by Honda for years, is now being used by other manufacturers and poses a diagnostic issue for technicians. Displacement on-demand systems have been embraced by more manufacturers and can bring diagnostic challenges as well.

The goal of this class is to prepare the aftermarket technician to be successful in troubleshooting faults with variable cam timing, variable cam lift, and variable displacement systems. Technicians will learn how to identify these systems, understand and test their operation, and accurately diagnose problems. Technicians will also learn how the MultiAir system works and how to troubleshoot faults.

After completing this class, a technician will be able to:

  • Understand variable valve timing operation
  • Identify the components and their functions
  • Interpret cam position data in the data stream
  • Diagnose variable valve timing faults accurately
  • Understand the MultiAir system used by Chrysler
  • Identify the components and their functions
  • Diagnose MultiAir faults accurately
  • Understand variable valve lift operation and their variations
  • Understand variable cylinder displacement operation
  • Identify the components and their functions
  • Diagnose variable displacement faults


Going Toe-to-Toe with Google & Yelp - Sponsored by Autoshop Solutions

Trainer: Danny Sanchez

How to Win in the Marketing Arena

Saturday 8.45am - 12.00pm (15 minute break)

You need to know what you’re up against in the marketing arena. But rather than thinking of Google and Yelp as the opponent, it’s time to start thinking of them as vehicles you can use to drive your business forward! They might need a little maintenance, a repair here and there, but once they’re in shape, they’ll have you running at top speeds in no time. Join AMI-accredited instructor Danny Sanchez, as he blends his experience as a former repair shop owner with his current expertise as CEO of Autoshop Solutions, a digital marketing agency for the automotive industry. Find out how you can use Google & Yelp to your advantage and beat them at their own game!

Marketing on a Shoestring Budget - Sponsored by WorldPac (AMI Certified)

Trainer: Rick White

Saturday 1.15pm - 4.30pm (15 minute break)

In today’s economic climate it is tempting for shop owners to cut back on marketing when, in fact, it is NOW that they need to market the most! Don’t cut back on marketing – get SMART.

This seminar is designed to give you tangible ideas to take with you to market your business with little or no cost!

  • Understand why marketing in today’s economy is vitally important
  • Learn how to market your business effectively without a big investment
  • Walk away with ideas and tools you can implement immediately!

You Can’t Measure What You Don’t Measure - Sponsored by Kukui

Trainer: Jimmy Lea

Saturday 1.15pm - 4.30pm (15 minute break)

In this session Jimmy Lea, the man with the plan, will discuss three key ways to better manage customer communication and improve trust. Jimmy will focus on leveraging 5-star reviews to boost online reputation, using text messages to stay in contact with customers, and digital inspections to keep motorists involved in the repair process. You will leave with actionable tasks you can make today to improve your website, email campaigns, Digital Vehicle Inspections and Review Responses.

Learn how quick and easy it is to add new Custom Content to Google. Why your Name Address and Phone Number must be consistent across all business directories! Why is Google giving more weight to a Mobile Site than they ever have before?! How can you make sure you are showing the best for Local SEO?!

Communicate with your customers easier than ever!

Everyone likes getting 5-Star Reviews, but did you know that receiving a regular stream of quality reviews on Google is one of the most important ranking factors for local SEO.
If you’re not currently utilizing Google reviews, you’re potentially missing out on advantages that your competitors may be utilizing.

The Digital Vehicle Inspection improves the way shops communicate with customers and creates full transparency for the motorist into the repair process. Communicating vehicle inspection results to customers - which is proven to increase repair orders by 20% or more.

Follow Up will easily separate you from the competition whether you chose: Email, Text Messages or a "Good 'ol Fashioned" phone call.

These are tested and proven methods for increasing your Car Count and ARO. Come learn the many Best Practices you need to implement in you shop, no matter what platform you utilize today!

Event venue: Wild Horse Pass Hotel & Casino, 5040 W Wild Horse Pass Blvd, Chandler, AZ 85226