Michelle Wood

Michelle is a results-driven operations and sales executive with more than 25 years of experience across the automotive, transportation, and service-based industries. She is recognized for ethical leadership, a customer-first mindset, and a proven ability to drive growth while maintaining rigorous compliance and operational excellence. Michelle thrives in fast-paced environments that demand precision, accountability, and strategic execution.

An accomplished sales and service operations leader, Michelle brings deep expertise in service advisor development, warranty administration, customer experience, and profitability management. Her career spans senior leadership roles including General Manager, Service Director, and Sales Manager II, where she successfully led multi-location operations, improved P&L performance, and developed advisors and technicians to consistently exceed OEM standards and revenue objectives. Her hands-on background includes instruction in service writing, ethical sales practices, aftermarket warranty processes, labor optimization, and customer communication—bridging the gap between sales strategy and service execution.

As General Manager of a family owned independent repair shop, Michelle oversaw day-to-day operations, financial performance, team development, and long-term growth strategy. She focused on optimizing budgets, strengthening operational processes, and building high-performing teams through targeted recruitment, training, and professional development. She is highly skilled in resolving complex operational challenges, managing employee relations, and strengthening competitive market position.

In her role as a Sales and Service Advisor Instructor with ATI, Michelle delivers practical, results-driven training centered on accountability, process discipline, and customer trust. She is known for translating complex operational concepts into clear, actionable systems that elevate advisor confidence, increase effective labor rates, and build long-term customer relationships. Michelle’s leadership is grounded in integrity, excellence, and commitment to developing people who deliver measurable business results.