2025 Sunrise Automotive Training & Expo
This annual event joins together mechanical and collision shop owners, managers, technicians, and service advisors for the industry's best training and networking.
We're looking forward to seeing you at our Game Day Training Event!
As we continue to grow and welcome surrounding states in the southwest, we work to support the efforts of our partners and trainers serving the automotive industry by offering hot-topic training for technicians, service advisors, managers, and shop owners throughout the weekend.
We invite you to be a Sponsor Partner at Sunrise
Your partnership comes with the benefits of being one of the showcase partners during our Expo on Friday and Saturday nights. Our schedule gives you the ability to attend training classes and network with attendees during the day to begin building connections that you can expand upon during the Expo. This allows for several opportunities to get the most exposure and time with the key buyers and decision-makers throughout the weekend.
Registration is Open!
Sunrise is the event of the southwest, and we look forward to having you join us in Arizona!
Please don't hesitate to reach out if you have questions.
2024 Sunrise Webinars
A look at the Service Advisor training that can’t be missed.
Mark Seawell - The Institute for Business Excellence
Setting the Foundation for Attracting the Unicorn Employee
Cecil Bullard - The Institute for Business Excellence
Beyond the Shell: Breaking down Credit Card Processing for your bottom line
Dan Arndt - CardConnect Paradise
Understanding Labor Rates, Profits & Getting Customers In Your Shop!
Jimmy Alauria - Victory TeamBuilding Group
2023 Owner's Retreat
Registration Is Now Open!
The Owner's Retreat weekend is designed to give owners/managers and spouses a weekend filled with information and fun!
This retreat gives you the opportunity to meet shop owners/managers from across Arizona and other states. We have created this weekend so that you can get new information to take back to your shop while making connections that become mentors, friends and business contacts for years to come. Join us for a fun weekend.
Registration fee is $50 per person and we have worked with the Sheraton Tucson Hotel & Suites for discounted room rates along with activities that everyone will want to attend. Attendance is limited so make your reservations now!
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2023 Discussion Topics
Attracting Today's Top Technicians & How to Afford Them While Increasing Profits
A discussion that will change the way you think about recruiting, hiring, and paying technicians. With rising costs in tech pay and other expenses, shop owners don't even realize what the ACTUAL BIGGEST EXPENSE is in their shop. This HIDDEN expense won't show up on your financials and your accountant won't tell you about it. After our discussion you'll know exactly why you CAN afford the top talent. You’ll also see what it's really costing you NOT to hire them right now. Our discussions will center around nationwide survey results conducted by Jimmy and featured in Ratchet & Wrench and on the Remarkable Results Podcast. REGISTER NOW!
Are you TOO reliant on ONE Employee?
Most independent auto repair and collision shops rely on one or two key employees to keep the show on the road with or without the owner present. But… what happens IF not WHEN, one of these key employees has to take time off or just quits because they are burned out? This discussion will show the exact SOLUTION to the MISTAKE that the whole auto repair industry has been making and why shops are still hitting a glass ceiling for growth in the best era this industry has ever seen. REGISTER NOW!
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Meet Jimmy
We're excited to have Jimmy Alauria sharing his knowledge and insights at the 2023 SWAP Owner's Retreat. You will find that the information Jimmy has to share will be helpful for seasoned and new shop owners, partners and managers.
Jimmy, the CEO of Victory Teambuilding Group is a 22-year veteran of the auto repair industry. After finishing his hockey career, Jimmy learned quickly that building a winning team within his family auto repair business was based on the same principles he experienced while being on winning teams throughout his hockey career.
In 2016, Jimmy bought his family business, 3A Automotive & Diesel in Phoenix and has grown annual sales to nearly $3 million at the single location. Over the past 16 years, Jimmy has shared his experience as a shop owner, speaker, trainer, and coach which has led him to launch his own consulting company, Victory Teambuilding Group. Jimmy’s goal is to help auto repair shops build winning teams.
Outside of business, Jimmy has been happily married for 20 years to his wife and business partner, Nadine and in his free time he enjoys ice hockey, snow skiing and mountain biking. REGISTER NOW!
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Hotel Reservations
Instructions: Please enter reservation dates prior to hitting the “Check Availability” button as special rooms/rates are available a few days before and following the event.
Book your room for the SWAP Owners Retreat Last day to book and get Owner's Retreat pricing is Wednesday, December 28th!
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Note: Registration fees are non-refundable for cancellations after January 10, 2023. Registration can only be transferred to another business owner, spouse or manager.