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Sunrise Automotive Training & Expo

For more information:
(602) 910-0081 Call/Text
Email Diana- Executive Director

For more information:
(602) 910-0081 Call/Text
Email Diana- Executive Director

SWAP
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Owner's Retreat Classes - 2023

Owner/Manager Training - Jimmy Alauria

Jimmy Alauria, the CEO of Victory Teambuilding Group is a 22-year veteran of the auto repair industry. After finishing his hockey career, Jimmy learned quickly that building a winning team within his family auto repair business was based on the same principles he experienced while being on winning teams throughout his hockey career.

In 2016, Jimmy bought his family business, 3A Automotive & Diesel in Phoenix and has grown annual sales to nearly $3 million at the single location. Over the past 16 years, Jimmy has shared his experience as a shop owner, speaker, trainer, and coach which has led him to launch his own consulting company, Victory Teambuilding Group. Jimmy’s goal is to help auto repair shops build winning teams.
Outside of business, Jimmy has been happily married for 20 years to his wife and business partner, Nadine and in his free time he enjoys ice hockey, snow skiing and mountain biking.

Attracting Today's Top Technicians & How to Afford Them While Increasing Profits

A discussion that will change the way you think about recruiting, hiring, and paying technicians. With rising costs in tech pay and other expenses, shop owners don't even realize what the ACTUCAL BIGGEST EXPENSE they have in their shops. This HIDDEN expense won't show up on your financials and your accountant won't tell you about it. After our discussion you'll know exactly what it is why you CAN afford the top talent. You’ll also see what it's really costing you NOT to hire them right now. Our discussions will center around nationwide survey results conducted by Jimmy and featured in Ratchet & Wrench and on the Remarkable Results Podcast.

Are you TOO reliant on ONE Employee?

Most independent auto repair and collision shops rely on one or two key employees to keep the show on the road with or without the owner at the shop. But… what happens IF not WHEN, one of these key employees must take time off or just quits because they are burned out? This discussion will show the exact SOLUTION to the MISTAKE that the whole auto repair industry has been making and why shops are still hitting a glass ceiling for growth in the best era this industry has ever seen.

Owner's retreat 2022

SWAP Owner’s Retreat 2022

Event fee for each person is $50.

Optional events to attend:

  • Comedy Night - $40
  • Cooking Class - $55

Registration fees are non-refundable for cancellations after January 15, 2023. Registration can only be transferred to business owner or manager.

Thank You to our 2022 Sunrise Sponsor Partners

We are looking forward to you joining us in 2023. Registration information here.

Attendee Registration 2024

TIME TO GET REGISTERED!

We've worked hard to bring you a great selection of training classes for Shop Owners, Managers, Technicians, Service Advisors, and Marketing Professionals. We look forward to seeing you July 12th - 14th, 2024. Start your registration process below.

registration pricing

1. Preferred payment is online via credit card. You may select the option to pay by check. Please note: Registration is not complete until payment has been received and cleared. 

Please make checks payable to and mail to: 

SouthWest Automotive Professionals (SWAP) 

P.O. Box  81517 

Phoenix, AZ 85069.  

2. Non-Members, it's not too late to join SWAP and save on your event registration. 

3. Don't forget to book your hotel rooms at Wild Horse Pass. Rooms are limited in the Sunrise room block at our discounted rate until June 17, 2024.

  1. Training Classes
  2. Training Classes 2023
  3. Training Classes (2023) new
  4. 2024 Event Details

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Southwest Automotive Professionals, Inc. (formerly ASA Arizona) is a 501c6 association for independent auto repair and collision shops in the southwest.

We partner with shop owners and their teams to help better our industry and their business by providing resources, training, networking and communication.

We welcome independent auto repair and collision shop owners in the southwest to join the association and see how working together can make a difference.

Our members agree to the Code of Ethics, which is the automotive service industry standard for professional business practices.

These standards can be seen in a shop's professionalism, honesty, quality of work along with their industry and community support.

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Diana DeLeon - Executive Director | Luz Rubio - Financial Director | Staff Login

PO Box 81517,Phoenix, AZ 85069 | Phone: 602 910 0081

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