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Sunrise Automotive Training & Expo

For more information:
(602) 910-0081 Call/Text
Email Diana- Executive Director

For more information:
(602) 910-0081 Call/Text
Email Diana- Executive Director

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leanne williamsonI am an Executive Coach with the Automotive Training Institute (ATI), a premier partner in the automotive industry dedicated to helping clients achieve the results they want in both life and business. My work focuses on purposeful coaching in sales, customer excellence, leadership, management, and operations within the automotive repair industry.

I am committed to continuously developing my skills across multiple disciplines to bring greater insight, strategy, and value to the shop owners, managers, and teams I serve. My passion lies in helping automotive repair professionals strengthen their leadership, elevate performance, and build thriving, people-centered cultures.

I am the author of Your Service Sucks — And Your Competition Loves You for It, a contributing writer for Motor Age, and a writer for ATI’s Business Blog. I also co-host ATI’s weekly Book Club, where we facilitate mastermind-style discussions that turn leadership lessons and business philosophies into practical, actionable strategies shop leaders can apply immediately to improve culture, results, and team performance.

My professional certifications include LifeSuccess Consultant, Certified Executive Coach, Advanced Profit First Professional, Certified DiSC Instructor, and Certified Situational Leadership II Instructor through The Ken Blanchard Companies. I also hold certifications in DEI, Engagement Culture, and the Genos Emotional Intelligence Assessment for hiring and team development.

Through my platform, Your Opportunities Unlimited (Y.O.U.), I champion coaching as a true partnership — one that helps bridge the gap between where you are now and where you envision your life and business can be. Supporting clients as they grow into their vision and build businesses they’re proud of is not just my work — it’s my joy. I look forward to the discovery, growth, and forward momentum we create together.

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Southwest Automotive Professionals, Inc. (formerly ASA Arizona) is a 501c6 association for independent auto repair and collision shops in the southwest.

We partner with shop owners and their teams to help better our industry and their business by providing resources, training, networking and communication.

We welcome independent auto repair and collision shop owners in the southwest to join the association and see how working together can make a difference.

Our members agree to the Code of Ethics, which is the automotive service industry standard for professional business practices.

These standards can be seen in a shop's professionalism, honesty, quality of work along with their industry and community support.

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Diana DeLeon - Executive Director | Luz Rubio - Financial Director | Staff Login

PO Box 81517,Phoenix, AZ 85069 | Phone: 602 910 0081

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