Instructor: Also Gomez

Sponsor: The Institute

Course Title: Sales and Customer Service: Connecting with Confidence

Course Description: 

In today’s competitive automotive repair market, exceptional customer service is the ultimate sales advantage.

Led by bilingual instructor Aldo Gómez, “Sales and Customer Service: Connecting with Confidence” gives Spanish-speaking service advisors, managers, and shop owners the tools to communicate clearly, build trust, and close more sales—while creating experiences customers rave about.

Through engaging discussions and real-world examples, participants will learn how to connect authentically with every customer, identify their true needs, and confidently present repair recommendations that inspire trust and action.

Key Topics Include:

• Winning First Impressions: How tone, empathy, and professionalism set the stage for success.
• The Psychology of Sales: Understanding customer motivations and tailoring your message to meet them.
• Building Trust through Transparency: Turning technical information into clear, confidence-building conversations.
• Handling Objections Gracefully: Using empathy and communication to overcome hesitation and secure commitment.
• Service with Heart: Delivering memorable experiences that turn one-time visitors into lifelong clients.

What You’ll Walk Away With:

• A repeatable framework for every customer interaction—from first contact to follow-up
• Communication strategies designed for bilingual shop environments
• Word tracks and scripts that feel natural, not forced
• Tools to transform objections into opportunities
• A “Customer Connection Playbook” to implement immediately

Call to Action:

Empower your Spanish-speaking team to deliver service that sells. Join Aldo Gómez and The Institute to master the art of connection, communication, and customer loyalty.